Today I bought myself an Eco-cup! I kept seeing them around and thought they were a really good idea. I hardly ever use take-away cups, and I try to avoid them altogether. Luckily everywhere I get my coffee it is always served in ceramic cups and mugs, and I'm always drinking it there and chilling back. Never the less, for people who are always on the go, this mug is a fantastic alternative to using paper take-away cups! It is about time that something like this has come along, and I just hope more people jump on board. The mug is so cute too! I'm using mine as I write this!